Early-stage playbooks
What to announce before you have a famous brand
Milestone PR for teams that still need credibility more than virality — pre-seed, beta, partnerships, and hiring narratives.
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1. Pick a real milestone
Ship, close, or prove. Do not invent a launch week.
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2. Name the audience
Investors, customers, or talent — one primary reader.
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3. Prepare three assets
Brief, founder bio, and one evidence link.
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4. Decide go / no-go
If proof is soft, wait a sprint.
Playbooks stay practical: checklists, sample outlines, and timing notes — not growth hacks.